A large part of creating readable content for your niche is understanding your audience’s pain points in order to address their struggles and offer relevant solutions.
There are a few exercises you can do to determine what these needs are including creating a reader avatar to understand who your audience is by laying out their age range and challenges.
However, a simple way to figure out your audience’s needs, and create a connection with your readership, is to offer an interactive poll on your site.
I do this on my motherhood blog to figure out where moms struggle when it comes to their life balance.
In this article, I’m going to show you the service I use to create interactive polls and outline how to come up with questions that will pinpoint your audience’s needs.
Why Is It Important to Know Your Audience?
Sure, you probably want to get as many people to your blog as possible but getting tons of traffic doesn’t always equal conversation. Conversion is when you get a visitor to become a customer or loyal follower – these are the people that are going to buy what you are selling, whether it’s affiliate marketing or a product or service.
So, knowing your audience means that you can tailor content specifically to the types of people that will convert and sort of weed out the rest.
I mean, in the end, if you’re going to put tons of time and effort into your blog you want it to pay off, right?
While there are many ways to gauge the demographic you want to attract, using interactive polls is a great method to find out EXACTLY what are the needs and wants of your audience.
Sound cool? Great! Let’s get started:
Start With an Involve.me Account
The first step is to head to Involve.me and sign up for a free account.
Once you have signed up and are logged into your new account, look for the “Create Project” button in the upper-righthand corner:
Involve.me offers so much more than creating quizzes for your readers! You can create forms, surveys, cost estimations, giveaways, and personality tests.
For the sake of this article, we’re going to create a quiz – so simply click on that option.
The beauty of this service is that you can choose from some beautiful templates or create your own from scratch. The look and feel of the poll are completely customizable.
Once you click on a template you can test out the pre-written quiz. If it’s the one you want to use, click on the “Use Template” button at the top right-hand corner of the page.
You’ll then be asked to choose your project type. To create an interactive poll that will provide you with results related to your audience’s struggles, click on “Answer-based Outcomes”.
Click on “START EDITING”.
Creating Your Interactive Poll
Determining your audience’s needs starts with creating a poll relevant to your niche.
In this editing screen, you can see a preview of your poll on the left with customizable options to your right.
Before you dig into creating your questions and answer options, you need to determine what your outcomes are.
This is where we’re going to pause from creating the poll and think about what it is you want to learn from your audience.
Start by writing down at least 4-5 struggles you address in your content. For example, if you blog about finances, you may write about the following:
- Saving Money
- Spending Money
- Paying Off Debts
- Creating a Budget
These can easily be used as the outcomes of your poll. You’ll get a good sense of which financial challenges your audience faces.
Once you know your outcomes/struggles, it’s time to design questions that will provide options that could lead to any of these outcomes.
Options and Answers to Poll Questions
This is where you have to get a bit creative since you want to make sure your questions are general enough to provide the reader with specific options/answers that will lead to a particular outcome.
To return to our above example, you could ask a question like:
How do you feel about your current finances?
Option 1: I have a hard time saving money.
Option 2: I spend way too much money.
Option 3: I am drowning in debt.
Option 4: I can’t keep control of my overall finances.
Each answer potentially leads to the outcomes we outlined.
There’s really no limit to how many questions you can ask but keep in mind that you want the poll to be quick and painless for your readers so they stick around and finish it.
Once you’ve figured out your outcomes and questions, it’s time to customize your poll.
Customizing Your Interactive Poll
Okay, back to Involve.me to make your poll!
Adding a Form
On the first slide of your interactive poll, you can add an email box to capture emails for your subscriber list!
Look to the righthand side for the tab “Content Elements” and drag over the “Contact Form” option into the slide.
You’ll then be given options to customize, including a heading for the form as well as the information you want to collect. You can choose whether or not each box is required in order for users to continue with the poll.
There! Now we have the first slide completed and can move on to the questions and answers.
Questions and Answers
If you click on slide 2, you’ll be taken to the first question of your poll. The following instructions apply to the rest of the slides too.
You can now fill in the question and answers in the right-hand window. For each answer, you can map that answer to a specific outcome:
The program will tally how many answers apply to each outcome and give the reader the outcome with the most associated answers.
It’s kind of like those old-school “Count your A’s, B’s and C’s” quizzes from Cosmo magazines!
Click “Save and Close” when you are done and move on to the next question.
Customizing the Design
You can control the overall design of your poll by clicking on the “Design” tab in the right-hand window then the “Project Design” button.
Any changes here will apply to your entire poll. You can change the fonts, colors and background image for all slides as well as content alignment and image alignment.
Testing Your Design
At the bottom of the screen, there is a button that says “Design Preview”. Here, you can check out the look of your poll as well as test it out!
Bonus: You can check it out on desktop view and mobile view too!
Click on the big X at the top when you are finished previewing.
Publishing Your Interactive Poll
When you’re done creating your poll, click the big “Publish” button at the bottom right-hand side.
The next page will give you options for social sharing, email notifications, and analytics – at the bottom, click “Publish”.
Now it’s time to embed your poll. There is a direct link you can use or you can copy and paste a bit of code directly into your blog posts:
In order to do this, copy that code and paste it into the “Text” tab of your post editor.
Voila! Your poll is embedded in your content, allowing your readers to stop and answer the questions without leaving the post they are reading.
Viewing Analytics to Determine Your Audience’s Needs
Of course, there’s no point in creating a poll if you can’t see the results in order to determine your audience’s needs!
Along the top of the screen, there is a link called “Analytics”. Click on it then choose your project from the dropbox to the right:
Here, you’ll be able to see how many people have visited your poll and completed it. If you scroll down, you can also find out the percentage of users who received each result as well as a breakdown of each question and the answers.
This is where you’re going to gather the information you’ll need to determine what your audience’s needs are and where they are struggling the most.
Check Out the Video!
I hope this tutorial has helped you create an interactive poll so you can engage with your audience and figure out what their biggest struggles are!
The video posted at the beginning of this article is a step-by-step tutorial for the entire process. You should definitely check it out!
How do you determine your audience’s needs? Let me know in the comments below!