What is a Lifestyle Blog? (+ 15 Inspiring Lifestyle Blogs You Need to Check Out!)
What is a Lifestyle Blog? (+ 15 Inspiring Lifestyle Blogs You Need to Check Out!)

You’ve probably heard the term “lifestyle blog” thrown around the world of blogging, but what is a lifestyle blog?

There’s actually no official definition of a lifestyle blog but it’s generally accepted that a lifestyle blog is a website where the blogger talks about multiple aspects of life while interjecting personal experience.

But it’s important to note that a lifestyle blog is not a personal blog. A personal blog is more like an online journal where the focus is on the blogger’s experience through storytelling – kind of like that Facebook friend that posts what they ate for breakfast every morning.

Lifestyle blogs are more reader-focused but do not always adhere to a specific niche.

Think of a popular magazine like Cosmo – it’s a magazine geared at women that covers a multitude of topics. In the same vein, lifestyle blogs include multiple topics aimed at a particular audience.

Successful lifestyle blogs are inspirational that provide the reader with the information and tools they need to reach their goals and dreams in a way that is realistic and attainable.

The mix of topics represents the blogger’s interest and has a broad appeal such as food, travel, home decor, beauty, fashion, fitness, and family.

Let’s take a look at how you can start your very own lifestyle blog plus some popular blogs you should check out for inspiration:

Popular Lifestyle Niches

While lifestyle blogs typically do not have a specific niche, there are more broad niches that can cover an array of topics. A lifestyle niche answers the question: What is the blog about?

It wouldn’t make sense to start a lifestyle blog that includes completely unrelated topics. For example, readers who come to this site to learn about blogging probably don’t want to hear about my obsession with the MCU (Marvel Cinematic Universe) or my current weight-loss journey that involves torture healthy eating and weight lifting.

(If you do, hmu.)

When you have a lifestyle blog, you have an opportunity to cover a wide range of topics but you have to keep your target audience in mind while maintaining yourself as the subject of your blog. This means taking your daily activities and life and finding a broad niche that covers the experiences and information you want to share.

Here are some examples of popular lifestyle blog niches:

  • Fashion and style
  • Food and drink
  • Health and fitness
  • Hobbies
  • Travel
  • Beauty
  • Home decor
  • Parenthood and family

The great thing about these niches is that you can write about hundreds of topics for each one! These are generic enough to provide space for a variety of topics but specific enough so you can target a certain audience.

How to Start a Lifestyle Blog

If you’re interested in starting a lifestyle blog, here are some steps you should follow:

(And don’t forget to check out the 15 lifestyle blogs I have listed below for inspiration!)

1. Find Your Niche

So we’ve talked about what a niche is in regards to lifestyle blogs, but let’s look at exactly how you can figure out which niche is best for you.

Start by making a list of your interests and skills. Use that list to pick 3-4 niche ideas, making sure that the niches are too generic but aren’t too narrow.

Because you can’t write about every single thing that is going on in your life, focus on a few specific topics such as food, beauty, and travel. Be sure not to narrow your niche too much, such as choosing to write about fashion but only focusing on activewear.

Overall, make sure you pick a lifestyle blog niche that you are passionate about. If you’re going to put effort into running a blog, you want to make sure it’s enjoyable and doesn’t feel like work.

2. Set Up Your Blog

I’m not going to go into too much detail here, because I have a pretty cool post that explains how to set up a blog. If you’re looking for a more in-depth set of instructions, I have a course for that too.

Basically, you’re going to have to decide if you want to pay for your own domain name or use a free blogging platform. Choosing to have your own domain name (like yourname.com) involves getting set up with a web host such as HostGator.

Going the free route means you have less control over what your site’s address looks like and you may have to deal with ads placed by the provider.

3. Choose a Design

Links in this post may be affiliate links. If you choose to make a purchase through these links, I will receive a small commission.

Once you have your blog all set up, it’s time to choose a design! Start by determining a color palette that matches the look and feel of your niche. For example, bold colors are more energizing while softer colors are more relaxed.

Then, pick a layout and theme for your site. You can use CSS or WordPress’s Customizer to customize the look of the site to the brand colors you have chosen.

It’s important to keep the layout simple so that readers can easily navigate your content.

Lastly, you can use an online tool such as Canva to figure out your color palette, make some cool graphics, and even design Pinterest images for your posts!

4. Come Up With Post Ideas

The great thing about starting a lifestyle blog is there are so many topic possibilities when it comes to your niche!

For instance, if you are starting a lifestyle blog in the beauty niche, you can talk about DIY beauty products, review popular brands, showcase makeup tutorials, etc.

Start by brainstorming and writing down some ideas you want to write about. Over time, you can go back to your original ideas and expand on them to create new posts!

Once you have a few article ideas, it’s time to start writing. Check out my post here on how to write readable content for your blog.

How to Make Money From a Lifestyle Blog

Before we get into the lifestyle blogs you need to check out for inspiration, I want to go over the ways in which you can make money from your lifestyle blog.

The first thing you need in order to monetize your blog is traffic. Traffic is the number of readers who come to your blog as well as the readers who return to your blog. People won’t buy anything unless they are showing up.

Building traffic takes time so don’t expect it to happen overnight. Work on posting fresh content on a regular basis, promoting your articles on social media, and networking with other bloggers in your niche.

Once the traffic starts coming, you can make money from your lifestyle blog in a number of ways:

  • Advertising: Ad networks such as Mediavine and Adsense allow you to place ads on your site and earn according to how often they are clicked.
  • Sponsored Posts: If your blog has a loyal readership and wide reach, big brands will actually pay you to blog about their products!
  • Affiliate Products: Sites like Amazon allow you to link to products and earn a commission if someone follows that link and makes a purchase (even if it’s not the item you were promoting).
  • Set Up a Store: If there’s a particular product you want to sell to your readers, consider opening your own online store! You can also sell services such as coaching as well as online courses.

Apart from setting up your own store, you are obligated to inform your readers that you earn commission from products you link to. For example, here’s my affiliate link disclosure statement I include in every post that has an affiliate link:

Links in this post may be affiliate links. If you choose to make a purchase through these links, I will receive a small commission.

There you go! Now that you know what a lifestyle blog is, how to start one, and how to make money from one, let’s look at some examples that are sure to inspire you!

15 Lifestyle Blogs to Inspire

1. The Pioneer Woman

Niche: Food, home, beauty, news, and entertainment.

 

2. Cup of Jo

Niche: Relationships, food, style, travel, and motherhood.

 

3. Wellness Mama

Niche: Parenting, DIY, household, natural remedies, and recipes.

 

4. Fit Men Cook

Niche: Recipes and healthy living.

 

5. Shut Up and Go

Niche: Travel and culture.

 

6. Refinery29

Niche: Entertainment, style, food, money, news, wellness, beauty, etc.

 

7. Quintessence

Niche: Beauty, architecture, travel, and books.

 

8. Wit & Delight

Niche: Interior design, food, fashion, and beauty.

 

9. Lifestyle and Berries

Niche: Wellness, food, and weight loss.

 

10. The Everygirl

Niche: Beauty, wellness, career, and fashion.

 

11. The Financial Diet

Niche: Finances and self-care.

 

12. Pouted

Niche: Technology, travel, fashion, and home.

 

13. Fitting It All In

Niche: Health and fitness.

 

14. Wired

Niche: Technology, culture, and entertainment.

 

15. Love Sweat Fitness

Niche: Fitness and nutrition.

 

There You Go!

These amazing lifestyle blogs are sure to inspire you – whether you are looking to expand your horizons, find a new hobby, or start your own lifestyle blog!

Having a lifestyle blog is an amazing opportunity to share your knowledge on a wide variety of topics.

Do you have a favorite lifestyle blog that didn’t make the list? Or maybe you have a lifestyle blog you want to share? Drop your links in the comments below!

And don’t forget to pin!

 

Coding, design, and writing are my happy places. I can lose all track of time when I’m working on my blogs.

I hope here at MNC you will find the answers to your questions and some inspiration to make your blog or site really totally cool!

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